@plastribution – some explanation on our use of hashtags
A hashtag is a type of label or metadata tag used on social network and microblogging services which makes it easier for users to find messages with a specific theme or content.
Users create and use hashtags by placing the hash character (or number sign) # in front of a word or unspaced phrase, either in the main text of a message or at the end. Searching for that hashtag will then present each message that has been tagged with it.
(source: Wikipedia, the free encyclopedia).
This hashtag relates to insight, comment and views held by Katherine White, Plastribution’s commercial director. Having responsibility for commodity products, Katherine liaises with suppliers to try to ensure the best outcomes for our customers in terms of availability and pricing. Her breadth of industry knowledge, vast array of contacts and wealth of experience, make her one of the plastics industry’s respected commentators.
To give a balanced view across our business, we established #tillintalk to provide views, comment and insight on engineering polymers from product manager, Pete Tillin. Pete’s main focus is ensuring that the engineering polymers side of the business runs smoothly and that customers get the right material, when they want it and at the most competitive price. To that end, Pete is ideally placed to provide valuable advice and updates across his key areas of responsibility.
From time to time, we will tweet news of our successes, particular insight that we’d like to share or highlights that we are keen to publicise. To group these events under one ‘header’, we are using our corporate strapline ‘Let’s make it work’ as a hashtag to tag messages that relate.